Be part of the next generation of real-time sports data.

iReality develops cloud-based platforms for the real-time consolidation & synchronisation of diverse data streams.

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Our purpose

We unlock new business value for our clients via innovative cloud solutions.

iReality’s team brings together decades of experience in data development and digital content streaming. This has allowed us to develop patented solutions to the challenges of generating big data for the next generation of digital applications.

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The patented StarController platform is the culmination of five years of research & development.

The modular and cloud-based StarController platform consolidates and synchronises data from multiple diverse sources, such as video cameras and LiDAR. It also makes it easy to configure and monitor sensors, save and distribute data, and to generate highly interactive content.

Horse racing


Generating next generation sporting experiences for arena sports.

The StarController platform is currently enhancing and intensifying the horse racing experience for all in collaboration with Svensk Galopp. The full system is operating at Bro Park racetrack, capturing race data, generating new insightful race graphics and statistics, and creating new revenue opportunities for the client.


StarController and Machine Learning

Tuesday, 23 February, 2021

Bro Park the Smart Racetrack

Thursday, 19 November, 2020

Invite to Webinar: Our International Broadcasting Convention (IBC) Showcase

Tuesday, 13 October, 2020

iReality Innovation Recognized by Leading Football Organizations

Wednesday, 7 October, 2020

StarController supports visual sensors from Axis Communications

Wednesday, 10 June, 2020

Systems specialist and veteran entrepreneur joins iReality

Thursday, 9 April, 2020

Deep tech advisor joins iReality

Thursday, 19 March, 2020

iReality AB announces successful seed funding

Tuesday, 25 February, 2020

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