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Our software platform StarController
Horse Racing intensified with Creative
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Providing the next generation sensing, tracking, timing and data augmentation solution for horse racing. We imagine more data and new digital assets are important to enhanced digitization of Racing.

Embrace the future with our Hybrid Cloud solution for real-time generation of racing data, and creation of highly interactive applications for dedicated fans and attract new ones

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iReality AB Secures European Patent for Real-Time Object Tracking Technology

Tuesday January 28, 2025

Stockholm-based technology firm iReality AB is proud to announce the approval of its patent application for “Real-time tracking of moving objects using Lidar and camera” by the European Patent Office (EPO). Filed under application number 19 197 062.3, this milestone reinforces iReality’s position as a leader in cutting-edge tracking solutions for dynamic environments.

The patented invention combines the precision of Lidar with the versatility of camera systems to enable real-time tracking of moving objects with unprecedented accuracy. This breakthrough holds wide-ranging potential, with applications spanning autonomous vehicles, robotics, and augmented reality. Importantly, iReality has already implemented this technology in its cutting-edge tracking solution for horse racing, delivering unmatched performance insights and elevating the spectator experience.

With this patent, iReality reaffirms its leadership in the tracking technology landscape and its commitment to driving automation and interaction in sports through innovative solutions.

For inquiries regarding the patent or partnership opportunities, please contact iReality AB at info@ireality.se.


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